Project Type
Typography Experimentation/Exploration
Printing and Layout
Project What? Why? How?
"I am" is a project where I was tasked to create a typography poster based on my won creation of phrases which started with either" I am, You are, We Are, or People are. The challenge was to only include the phrase I created and a story text as a body copy – no images. There was a push for type exploration and experimentation on how to display the two textual elements together in a cohesive narrative.
My first generated phrases in the beginning when as follows, "I am sorry for my detox addiction," "You are bundled together with faulted realities," "We are broken by design and happiness," and " People are negotiating their social selves unconsciously." This was the initial idea generation and I generated more phrases more inlined with the "I am" statement:
DESIGNED FOR FAILURE AND DISASTER
FULED BY MY OWN HATRED
NOT ENOUGH FOR MY PERSON
DRAWN BY MY INTERNAL MISTAKES
NOT THE CREATOR OF IDEAS
THE MAKER OF MY CONCEPTS
GOVERNING MY OWN FRANKENSTEIN END
NOT CREATIVE, PROUD, IMPACTFUL, ENOUGH
NOT DESERVING OF MY POSITION
HERE BUT WITH NO IMPACT/TALENT/PASSION/CREATIVITY/LOVE/COMMUNITY/FRIENDS/RELATIONSHIP
ALONE FOR EVERYONE’S BEST INTEREST
ALONE DUE TO MY WORDS
FILLED WITH NO PASSION NOW
AVOIDED BY PEOPLE OF HUMANS
UNRELIABLE ACROSS ALL MY SURFACES
EXISTING WITH NO PERSONAL GOAL
HUMANLY NO ONE TO EVERYONE
After looking over this entire list, I landed on focusing on "I am alone due to my words," and "I am governing my own Frankenstein end." These phrases, personally, held some power and emotion that would transfer interestingly into type as image. Plus, I thought these phrases sounded really interesting and reflective.
Upon the second revisions/versions of the posters, I narrowed down to the "I am alone due to my words" as I felt more of a personal fingerprint within the phrase and really enjoyed the forms from the words. This round, I reexamined the previous round posters and really experimenting with the form and layout I can create with the phrase. In addition, I selected the parts of my personal journal to be my body copy as it correlates with the phrase itself – places more power on both the phrase and copy.

The images below are a third additional round of posters, where I wanted to pushed more for different layouts and playing around with the type.
The above two were the final two poster layouts I was considering to develop and continue. It was during this process where I begun to have feelings of doubt and worry in my skills as a designer due to be looking at the work of my fellow peers in the studio space. It got to the point where I sliced my posters for presentation the next day!! But after, a period of reflection happened and I was able to work through those thoughts.
The left one had a very experimental approach to looking at how someone were to read the phrases as well as playing with the forms and images of the letter forms. The highlighted text within the body copy provided an interesting play of where the eye is gravitated to – the eye in this poster is very chaotic and trying to look at the small and large details.
The right one does the same experimental approach to readability, but in a more subtle approach in hiding letter forms and creating different phrases through this method. In addition, the second one holds more details and contrasts thought the enlarged text to the small line of text on the right side – it's through these reasons, I selected the right one.
This was my first completed project during my Upper Level Graphic Design courses at the University of Florida. While the project is simple in form and layout, this project was where my graphic design identity met my own identity. This was the first where my voice, my thoughts, and my own self was being created, edited, looked at, and printed for everyone to see. There was a sense of vulnerability yet courage and confidence. While there was a moment where I questioned my skills as a designer, I believe this project not only introduced me to my love of typography, fonts, and anything in that world but made me realize how much I will grow and will continue to grow as a designer and it's never ending.

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